What’s your online video worth -CPM?
First of all most video online is worth something to a potential advertiser. Perhaps you may not think so, or you feel your video site is not big enough or too niche specific.
Monetizing video assets online is not as simple as adding a tag to your video and making a full-time income. It takes time to profile a site for the sales teams to actively sell pre roll advertising across. It’s then a matter of building a campaign around it with companion ads and perhaps a rotation of landing page to test and measure the response of various sites.
So what’s your inventory worth?
Most sites with decent traffic can see a couple of hundred dollars per month for adding our pre roll tags to their video player and allowing banner ads to be shown in the companion slot. We see this transform some sites into being able to further invest in technology for the site, new camera for shooting more inventory, buying more videos or building more sites to further syndicate their online video.
UGC Video content stands for User Generated Content, like 90% of YouTube.com, you know like people watching a cat jump, a bunch of cars smashing into each other or a home video of a earthquake. It’s usually not been edited, does not have a Voice Over or a musical backing. It’s often shaky and never has any links to other sites etc. The fact is many people often say, what something is worth is what someone is prepared to pay for it!
Professionally Shot Video is exactly what it says, tv studio style content that is edited like a Hollywood master piece. Usually this style content is syndicated and is available from tv studios, news hubs or online channels. We do like pre rolling on professionally shot video as the risk to having UGC Video content upsetting or being offensive is real.
So how much is your content worth, send VidAdNet your URL or a link to your online content and we can make a media buyers decision for you and run some pre roll to see what our sales team can do for your videos.