What is Pre Roll Video Advertising?
Have you ever clicked on a video you wanted to see online and been surprised by a short video advertisement that played before the video you selected? This type of ad is called “pre-roll video advertising”, and has become the fastest growing and most effective way of advertising online. Rather than spending time and money creating an online video advertisement and hoping that someone will stumble across it, pre-roll video advertising ensures that your ad will get views. While the idea started with smaller sites, now even the largest streaming video providers including YouTube and Hulu are using pre-roll video advertising to promote products and new ideas.
VidAdNet -Premium Pre Roll Network has built a successful network around this basic Pre Roll Video Strategy of adding TV quality ads in front of ( or Pre Rolling) before Hosted Online Video.
Pre-roll video advertising is designed for VAST 2.0 compliance. The benefit to ensuring your online content is VAST 2.0 compliant is that you will be able to place your ad on more websites enabling a greater number of advertising opportunities. Pre-roll video advertising can also be designed for vPaid compliance, which helps to standardize the communication between video players and the video content customers want to watch.
Pre-roll video advertising has arguably replaced even television commercials in importance. Research shows that the number of people who report spending as much as several hours each day online watching videos is growing each year. As more people replace their television viewing habits with watching online media, creating pre-roll video advertisements will grow increasingly popular among major companies. Unlike television ads, pre-roll video advertisements can include an interactive feature that allows customers to click through to another site to find out more. Advertisers are catching on to the trend – a survey said that more than fifty percent of advertisers were planning to spend money on interactive pre-roll video advertising rather than other types of online advertising.
While the benefits of pre-roll video advertising are easy to see, what takes a little more research is coming up with a pre-roll video strategy that makes your ad something that customers will want to act upon. Many companies simply choose to play a fifteen or thirty second commercial developed for television. The problem with this method is that many consumers report that they did not act after viewing the pre-roll advertisement because they didn’t know what the company wanted them to do. Others reported simply ignoring the advertisement altogether.
What is Pre Roll Video Advertising?
Customers report that they enjoy interactive pre-roll video advertising more than any other form. The key idea is that interactive pre-roll video advertising gives customers a reason to find out more about your company. There are many ways to encourage viewers to click through, with the most successful ideas allowing customers to click through to receive a special offer of some sort ranging from contest entries to printable coupons.
No matter how you choose to make pre-roll video advertising work for your company, it’s clear that this type of advertising has made a big splash in the competitive world of online media. If you are considering using pre-roll video advertising to promote your company, make sure to spend some time thinking about the reasons viewers might want to click through, and design a campaign with those ideas in mind.
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