We here at VidAdNet often get asked”what is your pre roll cpm?”, “What is your rate for Video pre roll?” or “Can you give us an idea of the rates you can pay us” or the most common one is…”What is your CPM Rate?
So we thought we should online what agencies and advertisers are looking for in your video assets to warrant the higher cpm’s available and also explore the things you can do on-site that make your site easier for us to sell. as an Advertising network we need to keep a blance of what our publishers nee and what the agency can offer our campaigns. I expect that its the same as Television advertising balancing between the TV networks and the show owners.
1. Make Great Videos or get Great Videos from your video source
This goes without saying Better Video means better pre roll cpm income. A better quality ORIGINAL video is always better than a video that has been posted a few times around online for years. Don’t fall into the trap of having a series of videos that are great then have second rate videos as you will lose traffic & valuable visitors to your site as well as not build a solid following for your video content. Your pre roll cpm income will be better if you consistently make a better video every few days rather than a daily second rate video.
2. Invest in a Professional Video Player
With the ability to embed and trans code on the go, a solid professional video player will help you keep all sorts of analytics, data and metrics of your video assets. Most of them come with a great deal of storage so they stream the content almost live and have the ability to embed your content on blogs, forums and other sites. The best we have found for adding pre roll ads into has been LongTail Video. We have even hosted our own videos online with LongTail Video and have added the OVA plug-in to make the task of pre rolling easy. Most Pre Roll Cpms are higher if the content is in a nice easy to view player.
3. Get Rid of the Crazy Banner Ads and Pop-ups
Unless you absolutely have to…get rid of the pop-ups and banners that flash and distract the viewers away from the video assets. The reason is this, we send each and evry site in our network to the agency or direct advertisers for review. They then give us an indication of how they might be able to sell the site and the cpm rate we could expect. More often than not if a site is full of banner ads that either flash or ‘talk’ we will get them rejected by way of them being totally unacceptable, as most people would understand.
The same goes for pop-ups, if you have to have a email opt-in that is a must on your site, make it in the sidebar or the contact us page. Not in a pop-up that comes over the top of the video pre roll!
Pre Roll Cpm
4. Work on your SEO
We have been a SEO advocate for Video assets since day one, some of our staff are talented SEO technicians, so it goes without saying that the income from having a site rank first in google, will affect the pre roll cpm income dramatically.
The reason is traffic and quality. If you have a motorsport website that has a great deal of video, ensure your seo is up to date and includes keywords or tags like “motorsport video”, “car video”, “how to race cars / drag race video” I am sure you get the idea here. That way if anyone is searching for that style of video, your assets will be found, the ads shown and income rolling in.
If your site is not ranking for terms like what the videos are about, how can you expect the pre roll cpm income to be high, as people watching your videos might not be interested in your content?
5. Keep videos in order and relevance.
Often an agency might go for a section or a series of views directly related to the content an advertiser wants to buy. The ideal situation would be like this. Agency wants to buy ad space on your fashion website for say a fashion show coming up on Television soon. They will buy all the months videos in the fashion category of your site. They will be premiering a show this week that is targeted at the fashion crowd…the same sort of viewer as would regularly visit your site. Therefore they are willing to buy the traffic at a higher pre roll cpm as their target audience is there, rather than going onto a site where they have fashion videos, but not in any order. That really is the key to Video Advertising.
So there is a few tips to organize your pre roll cpm optimized essentially to improve your changes of gaining higher incomes and getting pre sold every month moving forward. Your pre roll cpm is linked to quality and quality si what you ultimately are after when it comes to content. Don’t distract away from your original theme in order to just get pre roll income, rather adjust things slightly to increase your chances of a higher pre roll cpm.
Pre Roll Cpm