VidAdNet’s inventory is now available on a Private Video Exchange. Our well known video publishers have supported us move more and more of their inventory into the exchange.
Our DSP and trading desk partners are also excited as they have a tighter control on their buying, allowing for optimizing across various sites and feeds that hit their own objectives and targets.
The greatest thing is that we have been seeing better yielding rates for our network’s video ad inventory. We are one of the only true Video Ad SSP’s, or Supply Side Platforms
Private Video Exchange
The Private Video Exchange is basically the way we are setup works like this.
- We list our inventory in our LiveRail ad server in such a way that the trading desks and DSP’s are able to view the inventory through the Video Ad Exchange platform.
- The buyers can then assign inventory across a true RTB solution where they are able to push campaigns to, reach the audience they need and are able to (in real time) bid on what makes sense for the campaigns they have running.
- Further to this, we can override the inventory in the case of a Traditional IO or Spot Buy, enabling us to have ultimate control over our premium inventory.
We have our entire global sales force now pushing the RTB Private Video Exchange model and look forward to helping your site or agency get the results your looking for.
A Private Video Exchange in a nutshell is a better environment for both buyers and selling of Premium Video Inventory.
Join the Exchange here – Private Video Exchange