78% of Pre Roll Video Ad networks don’t tie much data to their business objectives; we work with data companies who pixel both our owned and operated sites as well as the entire network. That’s takes the gamble out of trying to guess what a exchange or media buyer needs to see. They need to be informed, accountable and able to understand the data analysis. If your not tracking the data on your video site, you lay in the cold when it comes to great yielding campaigns
78% of Pre Roll Video Ad networks don’t tie much data to their business objectives; we work with data companies who pixel both our owned and operated sites as well as the entire network. That’s takes the gamble out of trying to guess what a exchange or media buyer needs to see. They need to be informed, accountable and able to understand the data analysis. If your not tracking the data on your video site, you lay in the cold when it comes to great yielding campaigns.
Real-time bidding (RTB) has quickly become the fastest growing sector in display advertising, with U.S. RTB spending expected to hit $1 billion this year and increase two-fold next year. The dramatic growth in dollars flowing through agency trading desks, DSPs and next-generation ad networks has tempted even the world’s most premium brand-name publishers into the game.
RTB in the Video space, by contrast has been slower to take off, however we know that its already accounts for more than 15% of the total ad spend for both branding and retargeting campaigns.
We estimate that the total Video-RTB buys in the U.S. at approximately $55 to $60 million in 2011. We see a huge push by many of the sizable demand-side players, including the entire herd major agency trading desks, have lined up to throw significant budgets into real-time bidding for video next year. Growth, it seems, will be well into the triple digits.
Our exchange infrastructure is based around our LiveRail ad server and is custom made to suit the demands of our exchange / dsp partners and our publishers. We have never had any down time and are proud to acknowledge that we are totally transparent. We have the ability to use DoubleVerify who can monitor each and every ad call and we use them to ensure a clean and healthy “brand safe” exchange for our advertisers.
